According to Statista's forecast data, the average compound annual growth rate of China's smart home market is about 45.3% from 2017 to 2022. It is estimated that the market size in 2022 will reach 162.7 billion yuan, while the market penetration rate will rise to 21.2% by 2022.
Facing the blue ocean market that is about to open, whether traditional home appliance manufacturers, internet manufacturers, hardware manufacturers, start-ups or even established industrial manufacturers are all wondering how to get a piece of the pie.
From September 3 to 5, Shanghai International Smart Home Exhibition (SSHT) was held in Shanghai New International Expo Center. Lei Feng Network was also invited to attend and had in-depth communication with major manufacturers. This article will analyze several new trends of smart home.
The scene is detailed, and the market demand is forced to be subdivided.
In this smart home exhibition, Lei Feng visited Hisense's booth. Hisense, as a white electricity product manufacturer, has relatively perfect smart home product line. On the basis of its own system, its smart system solution is further divided into four scenarios, namely smart hotel, smart apartment, smart real estate and smart villa.
"Because we do smart home, our smart home is not only a solution, but also some household appliances." According to the staff,
The Smart Hotel was just launched by Hisense this year and has landed six or seven hotels. The system takes KNX room controller as the control center, and provides integrated intelligent solutions for hotels in combination with supporting products to intelligently drive efficient hotel management.
Smart Apartments, which are aimed at tenants, are used by management to build new houses. During the landing of the project, it will be sold directly to the C-end customer/manager and bring some automatic upgrade experience to the end user.
The smart real estate is mainly a whole building with matching facilities for real estate. Each room is equipped with standard equipment. However, the specific situation is still based on the real estate developer's own needs, such as which functions are needed, and then which products are equipped for him to finally form this plan.
Smart Villa mainly adopts wired system. Its functional systems, including music, visual intercom, security interaction and other parts, are wireless. However, its forms and functions are different. The cable system is richer, more expressive and more flexible, but its cost is higher.
From the above, we can learn that Hisense's smart hotel was just launched this year, and another enterprise that has been discussed more in the past two days is BroadLink. On September 3, BIF formed a strategic alliance of smart hotels with seven brand manufacturers of small speakers, alliance wide information, huanlv technology, zhisujia, sunshine lighting and libai group to empower the traditional hotel industry.
After knowing the basic situation in Hisense's booth, the reporter moved to the Expo booth. It is understood that the smart hotel of the Federation integrates the functions of the four major blocks, namely PMS, all-in-one self-service machine, smart guest room and smart guest needs, while the Federation mainly performs the functions of the latter two blocks.
The basic situation of the system's solution, for example, when the guest arrives at the front desk, the ID card will be placed in the self-service integrated machine for face comparison, and the check-in can be confirmed.
Lei Feng learned that if a room has been reserved on Ctrip, it can recognize that the guest has already reserved a room in this hotel as long as the ID card is placed on it. Then it chooses to print the room list, and then the public security system will confirm whether to check in for the guest and conduct face recognition comparison. After that, the guest will be given a room card and a two-dimensional code will be generated. As long as the mobile phone scans the code directly through Alipay or a small program, it will be able to obtain the room opening authority and scene linkage control.
In addition to Hisense and ICIF being smart hotels, reporters also found in the exhibition hall that HDL is also being smart hotels. Why do so many enterprises want to be smart hotels?
Lei Feng asked HDL staff for confirmation, and the other party explained that the customer had this demand. First of all, HDL is used as a control system for intelligent buildings. Actually, intelligent hotels are not very different from intelligent buildings. The difference lies in the unique things of hotels.
It is very easy for us to develop one more device or one more product based on the intelligent building system to meet the needs of the hotel side, or to meet the needs of our customers, so we are the market-oriented type.
The market still needs education, and offline physical examination shops are everywhere
As the domestic light-weight all-house smart home solution provider ThinkHome, lei feng net understands that because all-house smart involves more comprehensive and detailed functions, ThinkHome mainly provides the control end based on its own situation, while front-end solutions such as lighting and curtain solutions are not provided, but only controls these things.
It is possible that this person likes this brand and that person likes that brand. If I do all the terminal products, my selectivity may be very small, but if I only do the control and front-end things, I can let the customers like it and let them choose for themselves.
At present, China's smart home market is mainly sold through real estate developers and system integrators, with To B accounting for 80% of sales, while To C only accounts for about 20%. Among them, a large part of the reason is due to the C-end consumers' insufficient knowledge and personal experience of smart home.
Prior to this, the smart home enterprise lvmi lianchuang set up "Aqara lvmi smart home 4S physical examination store" to provide a series of services such as product installation and after-sales feedback. At present, there are more than 300 such 4-S physical examination shops in all parts of the country. At the end of 2020, Green Rice Co-founder plans to build 1,000 shops to achieve 100% coverage of China's prefecture-level cities and 90% coverage of county-level cities.
According to a survey of exhibitors at this exhibition, a considerable number of smart home manufacturers, especially all smart home manufacturers, are considering or have begun to lay out offline physical examination shops.
In terms of smart speakers, Lei Feng Net learned that Tmall Spirit, Xiao Ai and Luo Qi have been tried out more frequently. Although Xiao Du's Q1 and Q2 delivery rates have reached the first in China in 2019, he is still a rising star with short fame time and still needs to work hard to penetrate into the smart home industry. However, as small shipments continue to rise, more people should come into contact with them.
Established industrial manufacturers cross borders to enter the market.
When it comes to Schneider, many people will think of their achievements in energy efficiency management and automatic control. As the world's top 500, Schneider has become famous for many years. In this smart home exhibition, Schneider made his debut as a smart home enterprise.
Lei Feng Network learned that the smart home products brought by Schneider are mainly smart door locks and AvatarON Onyishan wireless smart home products, and their connection technology is mainly based on ZigBee3.0. Its smart home research and development team is located in Shenzhen with a size of about 160 people.